Completed
2 finished · 1 fully achieved their intended outcome.
Re-establish a monthly touchpoint with the existing audience.
First send went out; only one month of data so far.
Worked: Writing it as one story instead of a roundup.
Didn't work: Send day kept slipping.
Learning: A fixed publishing day matters more than the content format.
Next: Review after three sends.
Results pending · review Sep 20 For Review
Give event organizers everything they need to book Dr. Tom in one page.
Seven inquiries in the first month, up from one or two.
Worked: Leading with the sizzle reel and a clear fee range filtered out poor-fit events.
Didn't work: The downloadable press kit took far longer than planned.
Learning: Organizers decide from the video first — everything else is confirmation.
Next: Feed TEDx footage into the same page.