← All projects
Website

Speaker Page Refresh

Marie · with Devon · May 20Aug 28

On Track
Intended outcome

Give event organizers everything they need to book Dr. Tom in one page.

Why it matters: The old speaker page did not tell event organizers what they needed to decide.

Success looks like: Speaking inquiries through the site.

Progress100%

2 of 2 milestones complete

Last activity Aug 30

Signals suggest health is “At Risk”.

Next Action

No next action set

Milestones

The path from here to the outcome

Copy rewrittenJul 19
Page shippedAug 28
Copy rewrittenMarie
Page shippedDevon

Tasks

0 open · 0 done

No open tasks.

Context & Background

Standing context for this project — what the team should know before working on it.

Reference links live in Files & Links.

Notes & Updates

No notes yet.

Blocked & Waiting

Nothing is stuck here.

Files & Links

No links yet.

Result

Achieved

Seven inquiries in the first month, up from one or two.

Worked: Leading with the sizzle reel and a clear fee range filtered out poor-fit events.

Didn't: The downloadable press kit took far longer than planned.

Learning: Organizers decide from the video first — everything else is confirmation.

Next: Feed TEDx footage into the same page.