Monthly Newsletter Restart
James · Jun 19 → Sep 7
Re-establish a monthly touchpoint with the existing audience.
Why it matters: The list had gone cold and we were losing the audience we already paid for.
Success looks like: Open rate above 35% across three sends.
1 of 1 milestones complete
Last activity Sep 8
Next Action
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Milestones
The path from here to the outcome
Tasks
0 open · 0 done
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Context & Background
Standing context for this project — what the team should know before working on it.
Reference links live in Files & Links.
Notes & Updates
No notes yet.
Blocked & Waiting
Nothing is stuck here.
Files & Links
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Result
First send went out; only one month of data so far.
Worked: Writing it as one story instead of a roundup.
Didn't: Send day kept slipping.
Learning: A fixed publishing day matters more than the content format.
Next: Review after three sends.
Review results on Sep 20