Content

TEDx Content Campaign

James · with Marie, Dr. Tom · Jul 27 → Oct 8

On Track

Intended outcome

Turn the TEDx talk into an ongoing authority and audience-building campaign across social media and digital content.

Why it matters: Maximize the value of Dr. Tom's TEDx appearance rather than treating it as a single published video.

Success looks like: 250k video views, 30% lift in site visits, 5 new speaking inquiries within 90 days.

Progress50%

2 of 5 milestones complete

Last activity Sep 16

Signals suggest health is “Needs Attention”.

Next Action

Approve the first three repurposed social clips

Dr. Tom · due Sep 15 · Waiting

Milestones

The path from here to the outcome

Talk publishedAug 8

Clip set producedSep 5

Distribution plan approvedSep 19

Six-week campaign liveOct 1

Results reviewNov 1

Talk publishedJames

Clip set producedJames

Distribution plan approvedDr. Tom

Six-week campaign liveMarie

Results reviewJames

Tasks

4 open · 1 done

Approve the first three repurposed clips

Dr. Tom2 days overdueHighWaiting

Waiting on Dr. Tom — A yes or no on the three edited clips so scheduling can start

Clips are in the shared Drive folder, roughly 45 seconds each.

Record a short intro for reel #4

Dr. TomTodayHigh

Build the six-week posting schedule

JamesSep 22NormalDoing

Draft the LinkedIn long-form post

JamesSep 19NormalFor Review

Completed (1)

Add the talk to the speaker page

Devon15 days overdueNormalDone

Context & Background

Standing context for this project — what the team should know before working on it.

Reference links live in Files & Links.

Notes & Updates

Progress Update · James · Sep 16

Clip set one is edited and captioned. Waiting on Dr. Tom's approval before scheduling.

Decision · Marie · Sep 11

We will lead with the vulnerability story clip rather than the data clip — it tested better internally.

Blocked & Waiting

Approve the first three repurposed clips

Dr. Tom2 days overdueHighWaiting

Waiting on Dr. Tom — A yes or no on the three edited clips so scheduling can start

Clips are in the shared Drive folder, roughly 45 seconds each.

Files & Links

Clip library (Drive)TEDx talk page

Result

When this finishes, capture whether it actually achieved the outcome.